Just as Uber has managed to digitize taxi parks, Cycled is digitizing landfills to ensure that recycling facilities have a direct connection to recyclables cleaned and sorted at source.
Cycled's business is primarily to crowd source the sorting and collection of recyclables so everyday, multiple payments are made on the platform. The blockchain implementation ensures that payments are immediate and doesn't attract the typical transaction fees that banks demand.
Being rewarded for recycling with a cryptographic token has this cool effect that also acts as a social incentive. It's kinda similar to receiving a "like" from a respected fellow on social media.